What Not To Do With Your Business BlogThis morning, and I mean really early morning, I went about my weekly perusal of about 50 or so SEO and SEM blogs. For the most part this is a very informative and satisfying experience. However, there are a few barriers to blog reader experience that I feel especially obligated to point out. These observations are relevant for any business blog:
- Don’t make readers register or login to make a comment. What, you’re too lazy to manage all the comment spam? Or install a better spam filter? You’re lucky to get people to your blog in the first place. Why make it inconvenient to interact?
- Please don’t publish content in PDF of MS Word format that would be just as fine as a web page. I hear you saying, what? Yes, there are a few blogs out there that post using a blog content management system, but publish longer articles, white papers, etc in other formats. At least warn readers before they click on the link.
- Why oh why must so many blogs make it difficult to subscribe? Get an RSS button up above the fold. Add your RSS url to an auto discovery tag in the head template. If you really want to capture extra readers, add an RSS to email option like the one offered at Feedblitz.
- Putting a lot of contextual ads (especially un-customized ads) on top or within the posts is just plain ugly and inconvenient for the reader. Seeing those ads instantly drops credibility for the blog and makes it look desperate.